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Media Training For Financial Service Professionals – TJ Walker

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Section 1: Sharing Your Financial expertise With the Media


Media Training for Financial Service Professionals Intro


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Media Training for Financial Service Professionals Avoid Complexity



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Media Training for Financial Service Professionals Jim Cramer Energy



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Media Training for Financial Service Professionals Initiate Content and Contract



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Session 2

How to Apply Makeup for TV Interviews



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How to Site in Your Chair for TV Interviews



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How to Use Your Eyes During a TV Interview



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How to Move Your Head for Video Interviews



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How to Move Your Body



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How to Smile for TV Interviews



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How to Move Your Hands for TV Interview



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How to Dress for TV Interviews



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Video Record and See Your Improvement 2



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Section 3: Messaging

How to Frame a Media Message



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A Media Message Answers all basic Questions



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Media Messages Must be Interesting to Reporters



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Media Message Must Resonate with Media Audience



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Your Media Message Needs to Benefit You



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Three is the Perfect Number of Media Messages



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Have a Positive Media Message



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Add Quantifiable Results to Your Media Message



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What Problem are you solving, Media Message



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Assignment – Create Your Own Media Message



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Section 4: Answering Questions in Media Interviews

How to Answer Questions in a Media Interview Overview



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Answer One Question at a Time



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Keep Your Eyes on Your Message Points



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Do No Repeat Negative Worlds from a Reporter



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Tell Reporters “I Don’t Know”



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Always Be Moving toward Your Message Points



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Give Brief Answers to Tough Questions



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Aim for All Three Messages In Every Answer



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Re-Write the Reporter’s Questions in Media Interviews



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Don’t Add One More thing at the End of the Interview.m4v



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Don’t try to Control the Interview.m4v



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Section 5: Sound Bites

What is a Sound Bite Overview



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Sound Bites Bold Action Words.m4v


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Sound Bites Reporters Love Cliches


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Sound Bites Emotion


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Sound Bites Give Specific Examples


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Sound Bites Absolutes


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Sound Bites Attacks


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Sound Bite Tools Humor


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Sound Bite Tools Analogies


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Sound Bite Tools Pop Culture References


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Three Easiest Sound Bite Tools


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Reflections on Sound Bites


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The 5 outcomes of Every Media Interview


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Sound Bite Homework


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Final Interview Practice


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Section 6: Closing Thoughts

Media Training for Service Professionals Conclusion


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Feedback


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