Today’s Marketing Journal Notes: A couple days back, I stepped on a landmine for you.
It was a solo ad with ‘www.dollarmines.com.’
I paid $199 to have a solo ad sent out to their list of over 300,000 subscribers (at least, that’s what they claim).
What’s funny, is they said their normal rate is usually $400, so I was getting a big discount (I found them through directoryofezines.com).
20 clicks, and 7 leads.
One of the worst media buys I’ve ever made… just shocking.
Stay away from doing a solo ad with this company.