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Done For You Articles 11th August 2014

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5 Powerful methods of Leveraging the Twitter Retweet

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Since Twitter’s inception, the retweet has been a powerful tool. The retweet offers marketers an easy way to monitor their own success, and it affords them the ability to quickly share content with their followers.
Though you need to use the retweet strategically, there is no doubt that it’s an important part of building an audience. With that in mind, here are five tips to help you use the retweet like a pro.

Use Both Retweet Formats

Not all Twitter users realize this, but the site actually supports two different retweet formats. The original method is the format that most users still use, and consists of adding “rt” to the beginning of the post, followed by an @mention. To use the @mention feature in a tweet, simply replace a person’s name with their Twitter name in your message.

This tells Twitter that you would like to retweet the other user’s post. There are advantages to this method, namely that it allows you to edit the original tweet and add your own hashtags, but it’s no longer well-supported by Twitter.

You can use the second method directly from the Twitter interface. This method copies the original tweet to your timeline, and adds a small “rt” icon to the tweet.
Unfortunately, this method does not allow you to customize the tweet. On the other hand, the “rt” icon is an eye-catcher, and it can prompt others to retweet as well.

Additionally, Twitter doesn’t consider these retweets original. Consequently, they do not receive their own page on the site.

To get the most out of the retweet, use both methods equally. This way, you’re exposing yourself to both benefits while minimizing the drawbacks.

Keep It Short

Naturally, you want to share great content with your followers, you’ll want others to retweet you too. If you’re going to get those valuable retweets though, you’ll have to keep your messages short.

Twitter gives you 140 characters to work with, but the average Twitter handle and username combined takes up 20 characters.

That leaves you only 120 characters to work with, and keep in mind that users might want to add their own hashtags to your tweet.

If you make your tweet too long, it may be passed up in favor of something shorter because the user can’t customize it. After all, others are more likely to retweet your messages when they can get something out of it.

Suck up to Influencers

Every niche has its influencers—those users who have thousands of fans and an absurd Klout score. Don’t view these Twitter heavyweights as the enemy. If you play your cards right, they can really come in handy.
Identify users with high Klout scores in your space, and then begin to retweet them. They are likely to notice this, which will put you on their radar. With any luck, they will retweet you now and then.
This can expose your tweets to thousands of impressions. Remember to keep your self-promotional tweets to around 30% of your total tweet output. This will ensure that influencers and followers alike get plenty of value from your feed.

Curate Content

Twitter is all about sharing useful information. Yes, many people use the site as a glorified chat room, but the site still passes millions of links a day.

In order to gain a strong following, you should gather and curate the best content in your niche on a daily basis. Use news sources and aggregators to locate this content, and then let your followers know why it’s valuable. Remember to give each link its own tweet, and don’t forget to use hashtags.
Twitter is a great way to improve your visibility and gain followers. If you want even more powerful marketing tools and tips including methods for finding prospects that are ready to convert, click here to learn about my done-for-you marketing system.

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