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Past Done-For-You Articles

Done For You Articles 16th March 2016

Article Title:

Three of the Biggest Mistakes Most Internet Marketers Make

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Up until now, you have been learning about the right ways to set up your affiliate marketing business and how to maximize the amount of money you make. Now we are going to flip that on its head and show you how to avoid some of the most common mistakes that affiliate marketers make so that you can preserve the integrity of your business.

Selling to the Wrong Audience

The first mistake most newbie affiliate marketers make is to try to market your products to people who don’t want them.

This is why it is important to use “permission lists” only. Permission lists are groups of email addresses of people who have given you their permission — either explicitly or implicitly — for you to send emails promoting your products.

Examples of explicit permission would include lists compiled of people who respond affirmatively to your inquiry, “Can we send you more information about promotions and special offers for our products?” Implicit permission examples would include people who enter their email address on your squeeze page.

Know Your Customers

When you purchase an email list from somebody else, for example, you are paying for a list of indifferent customers.

If the list is big enough — such as thousands or tens of thousands of addresses — sending promotional emails to everybody on the list probably will result in a very small percentage of responses, possible 1% to 2%.

But the cost of reaching that small percentage of potential customers is alienating everybody else on this list by sending them emails they don’t want and can’t use. You risk being considered a “spammer” and dramatically decrease their willingness to consider any product you offer in the future.

Plus, as we have seen, it can get you banned by the big email providers and perhaps even prosecuted and fined for violating the law.

Not Exploiting Social Media

The second most common pitfall is ignoring social media. This is actually quite common even among established businesses.

Social media platforms like Facebook, Twitter and LinkedIn offer some of the best ways to contact specific customer groups.

It also offers the ability to develop strong, interpersonal relationships with potential customers. That’s because these platforms tend to be more personalized and intimate than other more traditional marketing platforms.

A Sample Case

For example, assume you have a Facebook page for your business that sells kits for converting your home to solar energy.

The only people who are going to “friend” you on Facebook are people who are passionate about renewable energy sources, reducing them home power costs, and saving the environment.

You can nurture these customers by providing links to informative articles on the topic, hosting forums and web chats for people to share their ideas and resources, and even frequently posting pictures and videos about your personal life in order to establish a lasting bond.

Then, when it comes time to promote your specific products, your Facebook friends — or Twitter followers or LinkedIn contacts … will be very open to the idea of purchasing them because they feel as if they have a personal relationship with you.

Ignore Facebook and Twitter at Your Own Risk

Social media is often ignored by traditional businesses because they assume it is simply for entertainment purposes, is used primarily by younger people who are less willing to spend money, and takes too much time and attention to properly maintain.

All three assumptions are dead wrong. Facebook and Twitter are now considered one of the most effective ways to reach highly targeted prospective customers. The average age of Facebook’s users has risen to 34 years old in recent years.

And social media sites are simple to set up, fun to maintain, and free to use. Ignoring this growing marketing opportunity is a huge mistake because it is only expected to become more dominant during the coming decade.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

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Up until now, you have been learning about the right ways to set up your affiliate marketing business and how to maximize the amount of money you make. Now we are going to flip that on its head and show you how to avoid some of the most common mistakes that affiliate marketers make so that you can preserve the integrity of your business.

<strong>Selling to the Wrong Audience</strong>

The first mistake most newbie affiliate marketers make is to try to market your products to people who don’t want them.

This is why it is important to use “permission lists” only. Permission lists are groups of email addresses of people who have given you their permission — either explicitly or implicitly — for you to send emails promoting your products.

Examples of explicit permission would include lists compiled of people who respond affirmatively to your inquiry, “Can we send you more information about promotions and special offers for our products?” Implicit permission examples would include people who enter their email address on your squeeze page.

<strong>Know Your Customers</strong>

When you purchase an email list from somebody else, for example, you are paying for a list of indifferent customers.

If the list is big enough — such as thousands or tens of thousands of addresses — sending promotional emails to everybody on the list probably will result in a very small percentage of responses, possible 1% to 2%.

But the cost of reaching that small percentage of potential customers is alienating everybody else on this list by sending them emails they don’t want and can’t use. You risk being considered a “spammer” and dramatically decrease their willingness to consider any product you offer in the future.

Plus, as we have seen, it can get you banned by the big email providers and perhaps even prosecuted and fined for violating the law.

<strong>Not Exploiting Social Media</strong>

The second most common pitfall is ignoring social media. This is actually quite common even among established businesses.

Social media platforms like Facebook, Twitter and LinkedIn offer some of the best ways to contact specific customer groups.

It also offers the ability to develop strong, interpersonal relationships with potential customers. That’s because these platforms tend to be more personalized and intimate than other more traditional marketing platforms.

<strong>A Sample Case</strong>

For example, assume you have a Facebook page for your business that sells kits for converting your home to solar energy.

The only people who are going to “friend” you on Facebook are people who are passionate about renewable energy sources, reducing them home power costs, and saving the environment.

You can nurture these customers by providing links to informative articles on the topic, hosting forums and web chats for people to share their ideas and resources, and even frequently posting pictures and videos about your personal life in order to establish a lasting bond.

Then, when it comes time to promote your specific products, your Facebook friends — or Twitter followers or LinkedIn contacts … will be very open to the idea of purchasing them because they feel as if they have a personal relationship with you.

<strong>Ignore Facebook and Twitter at Your Own Risk</strong>

Social media is often ignored by traditional businesses because they assume it is simply for entertainment purposes, is used primarily by younger people who are less willing to spend money, and takes too much time and attention to properly maintain.

All three assumptions are dead wrong. Facebook and Twitter are now considered one of the most effective ways to reach highly targeted prospective customers. The average age of Facebook’s users has risen to 34 years old in recent years.

And social media sites are simple to set up, fun to maintain, and free to use. Ignoring this growing marketing opportunity is a huge mistake because it is only expected to become more dominant during the coming decade.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my <a href=”http://mttbsystem.com/letter”>done-for-you system</a>.

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After working with affiliate marketing for a while, most online marketers have a basic understanding of how the process works. Now we are going to do something a little bit different: We’re actually going to take the principles you have learned about creating sales funnels and actually walk you through the process using a real affiliate product that we are going to identify on Clickbank.

&lt;strong&gt;In the Beginning … &lt;/strong&gt;

First, let’s go to Clickbank and look for a product to promote. It should be something that is within your comfort zone and in a niche you are familiar with.

Let’s say you have an infoproduct you have either created yourself or bought from another online marketer. It’s got a high conversion rate, an attractive gravity and pays a 75 percent commission on its sales price. Plus, if you are familiar with it, you can talk about it intelligently with enthusiasm.

The next step is to create some web pages where we can promote this product. There are two we are going to build — the squeeze page and the sales page.

&lt;strong&gt;Squeeze Pages&lt;/strong&gt;

For the squeeze page we are going to need some sort of giveaway that our customers are going to find irresistible.

Let’s think for a moment about the types of people who are going to be searching for your product: People who want to learn how to create passive online revenue streams but lack the experience or knowledge to do so.

Now let’s think about what sorts of giveaway products they would find irresistible. How about a top 10 list of some kind that gives them actionable information they can use in their everyday lives?

You can either create this giveaway product buy a Private Label Rights product for ten dollars or less and reconfigure it as our own, or commission somebody to create it for you by hiring somebody on Elance, Guru, ODesk or one of the other freelance marketplaces.

&lt;strong&gt;Making the Offer&lt;/strong&gt;

Okay so now we have our Lead Magnet. The next step is to load it onto our sales page and hook up our autoresponder so that when people opt-in, the autoresponder sends them the giveaway report and adds them to our email list.

At this point, the autoresponder needs to point the visitor to our sales page, which is the other website we have created to promote the product.

Again, the content of the sales page can be something we have created ourselves using the techniques we have learned from this course, or hired somebody else to write for us.

&lt;strong&gt;Don’t Repeat Yourself&lt;/strong&gt;

What you don’t want to do is to simply use the sales copy that the affiliate seller give you verbatim because then your sales page may be exactly the same as other sales pages out there.

It’s also important that your sales page be SEO optimized so that people can find it through organic Google searches and other search engines.

&lt;strong&gt;Promoting Your Product through Email&lt;/strong&gt;

Now we have two paths leading to our affiliate link: People who opt-in to the squeeze page are led to the sales page and people who find the sales page organically also have the opportunity to buy our affiliate product.

The next step is one of the easiest. We want to build our email series that is going to promote our affiliate product to our subscribers. For this, it is perfectly acceptable to use the swipe copy provided by the affiliate seller.

Or you can create your own swipe copy if you want. Or you can modify their copy any way you like.

The next thing we want to do is to create social media marketing. For one, that means including widgets on our sales page so that it’s easy for people to give social approval signals so that our page ranking improves.

Knowing what to do with the knowledge you’ve gained as an experienced Internet marketer is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my &lt;a href=”http://mttbsystem.com/letter”&gt;done-for-you system&lt;/a&gt;.

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