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Past Done-For-You Articles

Done For You Articles 25th July 2016

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5 Solutions for Creating an Effective Call to Action

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When you’re trying to convert traffic into sales, you’re mostly relying on your call to action. While the headlines and copy that you include help get your point across, it’s the call to action that converts. Your call to action is where you grab their attention and force them to take action.

What is a call to action? Hopefully, you’re already familiar with the term. But, for those that are new to internet marketing, let’s recap. A call to action is a sentence or phrase that encourages readers to take action. Your call to action moves visitors on to the next step, such as signing up for a newsletter, visiting a web page, or purchasing a product or service.

Here is an example of an effective call to action—“Click here to discover the secrets of internet marketing.” This encourages readers to click on the link to discover valuable information. The goal is to entice visitors to perform the next step that leads them closer to making a purchase.

If your marketing efforts are under-performing, then you will benefit from the following 5 solutions for creating an effective call to action.

Speak to the Visitor

The first solution for creating a compelling call to action is to speak to the visitor. Instead of stating, “People can benefit”, you would state, “You can benefit”. The difference is subtle, but it’s one of the key strategies of writing an effective call to action. Imagine that you are speaking directly to someone, instead of writing to your entire audience. Be personable and direct.

Offer Value or Benefits

As you write the call to action, it should include a hint of a benefit or value. Visitors need a reason to click on the link or perform an action. Your call to action should mention the value or benefits that they’ll receive from clicking on the link.

Keep it Short

Your call to action should also be relatively short. Readers shouldn’t have to stop and think about what they’re reading. It should be to the point. Generally, you’d use the same rules as creating a catchy headline. Your call to action should be kept to about 12 words or less. Though, don’t make it so short that you don’t get your message across.

Use Multiple Calls to Action

You can have more than one call to action in your copy. In fact, if your copy is more than a couple hundred words, you should include more than one call to action. Try to include the first call to action above the fold. This means that it should be visible on the visitor’s screen without having to scroll down.

Subsequent calls to action should follow every 200 to 300 words, depending on the type of content that you’re creating.

Create a Sense of Urgency

As a final suggestion, you might want to create a sense of urgency in your call to action. This isn’t always necessary, but it can help. For example, using phrases such as “act now” and “before this offer ends” help to encourage visitors to take action as soon as possible.

Even if you don’t write your own copy, remember these tips. You can use them to review the copy that you outsource. Keep in mind, that this only covers a fraction of the top tips for creating a compelling call to action. You should continue exploring ways to increase conversion rates and grab the attention of your readers.

Having an effective call to action in your copy is key to increasing conversions. Whether you outsource the creation of content or write your own copy, you should keep these suggestions in mind. Along with these suggestions, you can receive additional internet marketing tips. Click on the following link to learn more about my done-for-you system.

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