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Done For You Articles 27th August 2014

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6 SEO Strategies that will get you removed from Google’s Index

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Google is a lot of things to a lot of people. The one constant is that it is always evolving. The company that began as an innovative search engine now controls a sprawling Web empire. One of Google’s most profitable services is AdWords, the advertising platform that revolutionized the way businesses interact with customers. However, AdWords is only as profitable as Google’s search engine is popular.

To protect its interests, Google actively monitors all sites in their index for behaviors they deem undesirable. You can avoid getting a “slap” by avoiding these practices.

Spinning Content

Content spinning entails scraping content off other websites and using software to make it “unique.” Unfortunately, the software does this by swapping synonyms here and there, and the content produced isn’t truly unique.

What’s more, the new content is very low in quality, and human readers aren’t likely to share it with anyone else.

Spinning used to work to an extent, but Google has adapted to it. These days, if you put spun content on your site, you’re taking a huge risk. Guest blogging still works, however. Make sure that the content is unique and high-value.

Link Directories

Link directories were an important aspect of the early Web. Before sophisticated search engines came along, link directories helped surfers find useful content. These days, though, link directories are mostly used by SEOs looking to build links. These directories provide little value to users, and Google has de-indexed most of them.

The concept of “neighborhood” is extremely important here. A bad neighborhood in SEO terms consists of a group of related sites that actively attempts to manipulate Google results.

These sites often sell backlinks, and the links they provide are spammy. Your backlink profile should be free of these bad neighborhoods.

In summation: stay away from link directories or any site that offers you backlinks. Backlinks are easy enough to secure with high-quality content and effective social media management.

Keyword Stuffing

You should always use keywords naturally, but you should write with a human reader in mind. Keyword stuffing provides an awkward reading experience for human readers. Writing naturally is especially important now that Google has released the Hummingbird update. Aim for long-tail keywords, and ask yourself which phrases people would use to search for your site.

Keyword density is a very small part of Google’s algorithm, so there is no sense in risking a penalty by over-optimizing your keywords.

Unnatural Anchor Text

Google looks at a page’s anchor text to get an idea of what your page is about—among other places. It’s easy to over-optimize the anchor text, however. Optimally, your anchor text and meta-description should describe what your page is about, and nothing more. As always, use keywords in a natural way.

Buying Links

Buying backlinks is a big no-no because it represents a blatant attempt to game Google’s algorithm. Besides, the links you’re likely to get are low-quality and spammy. What’s more, link-wheels and link-pyramids used to work, but Google is getting better at detecting these setups. If you want to stay absolutely safe, stick to guest blogging and providing high-quality content.

Staying in Google’s good graces will help you spread your message and gain followers. If you’d like to learn more about internet marketing and gain access to methods for generating prospects that are ready to buy, click the link below to learn about my done-for-you system.

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