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Past Done-For-You Articles

Done For You Articles 29th February 2016

Article Title:

Get Your Online Customers to Strike While the Iron is Hot

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Did you know that the “impulse items” you see at the checkout line of your local grocery store are some of the best-selling items in the store? It’s true. And the reason why holds some important lessons for your online marketing efforts. 

The Value of Convenience

If you ask your grocery store customer to spend too much time considering the decision of whether or not to buy these items, you will almost certainly lose the sale.

Why? Because they will come to realize that for the same price of the single bottle of ice cold soda they are grabbing, they could practically get a six pack if they were to take the time to walk back to the soda aisle.

Ah, but that would mean they would have to lose their place in line.

And if they stop to think about the gossip magazine they are grabbing — which usually costs a relatively

high amount of money compared to other magazines, especially for what they are getting — they probably would put it back.

The Power of Impulse Buying

But the grocery line is moving and they have to make a split second decision on whether or not to add it to their pile of groceries. And since they don’t have time to consider it, odds are that if they are on the fence they will impulsively buy it.

So consider your squeeze page visitor. If they are surfing the net and they come across your squeeze page, while they may not be in a moving grocery line, their time is still limited. That’s because there are literally millions of other pages they can go to that are competing with your squeeze page for their attention.

Cater to Your Customers’ Impulses

So you want to make your squeeze page as fast and effective as possible. You don’t have time to present a lengthy treatise on why your product is the best, how it has been supported by experts and list a myriad of reports to back up your claim.

You have to make your arguments using bullet points, which is almost a shorthand version of what you are trying to communicate to them.

Remember, the key is to show them how what you are offering … your Lead Magnet Report, which is another name for your free giveaway … is going to solve some sort of problem they are having in their lives or in some way make their lives better.

So whatever your niche is, you need to frame your giveaway as a problem solver using bullet points.

Different Rules Apply

Usually in prose writing, capital letters, underlining, exclamation points, different colors and bold print are usually discouraged. But a squeeze page is a unique document in which the normal rules of prose are thrown out the window.

The sole purpose of the email or squeeze page is to convert a prospect into following your CTA. As the writer, it is your job to use every weapon at your disposal to achieve this objective.

Having said that, it is generally better to start slow and build up as you get closer to the end. That means if you pepper your prose with a lot of words in capital letters or exclamation points right from the beginning, you are likely to come off as a crazy person, and therefore unreliable.

But if, as you move through your sales pitch, you gradually implement some of these tools in a natural way to emphasize growing excitement about the amazing properties of the product you are selling, they can be effective in getting your reader to share in your excitement.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

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Did you know that the “impulse items” you see at the checkout line of your local grocery store are some of the best-selling items in the store? It’s true. And the reason why holds some important lessons for your online marketing efforts.<strong> </strong>

<strong>The Value of Convenience</strong>

If you ask your grocery store customer to spend too much time considering the decision of whether or not to buy these items, you will almost certainly lose the sale.

Why? Because they will come to realize that for the same price of the single bottle of ice cold soda they are grabbing, they could practically get a six pack if they were to take the time to walk back to the soda aisle.

Ah, but that would mean they would have to lose their place in line.

And if they stop to think about the gossip magazine they are grabbing — which usually costs a relatively

high amount of money compared to other magazines, especially for what they are getting — they probably would put it back.

<strong>The Power of Impulse Buying</strong>

But the grocery line is moving and they have to make a split second decision on whether or not to add it to their pile of groceries. And since they don’t have time to consider it, odds are that if they are on the fence they will impulsively buy it.

So consider your squeeze page visitor. If they are surfing the net and they come across your squeeze page, while they may not be in a moving grocery line, their time is still limited. That’s because there are literally millions of other pages they can go to that are competing with your squeeze page for their attention.

<strong>Cater to Your Customers’ Impulses</strong>

So you want to make your squeeze page as fast and effective as possible. You don’t have time to present a lengthy treatise on why your product is the best, how it has been supported by experts and list a myriad of reports to back up your claim.

You have to make your arguments using bullet points, which is almost a shorthand version of what you are trying to communicate to them.

Remember, the key is to show them how what you are offering … your Lead Magnet Report, which is another name for your free giveaway … is going to solve some sort of problem they are having in their lives or in some way make their lives better.

So whatever your niche is, you need to frame your giveaway as a problem solver using bullet points.

<strong>Different Rules Apply</strong>

Usually in prose writing, capital letters, underlining, exclamation points, different colors and bold print are usually discouraged. But a squeeze page is a unique document in which the normal rules of prose are thrown out the window.

The sole purpose of the email or squeeze page is to convert a prospect into following your CTA. As the writer, it is your job to use every weapon at your disposal to achieve this objective.

Having said that, it is generally better to start slow and build up as you get closer to the end. That means if you pepper your prose with a lot of words in capital letters or exclamation points right from the beginning, you are likely to come off as a crazy person, and therefore unreliable.

But if, as you move through your sales pitch, you gradually implement some of these tools in a natural way to emphasize growing excitement about the amazing properties of the product you are selling, they can be effective in getting your reader to share in your excitement.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my <a href=”http://mttbsystem.com/letter”>done-for-you system</a>.

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Modern marketing methods such as email marketing, social media marketing and other web-based marketing, offer huge advantages over more traditional marketing methods. They are faster, more specific and less expensive, often free.

But they have disadvantages as well.

&lt;strong&gt;The Internet Remembers Everything&lt;/strong&gt;

One of the biggest is that anything you create and post online is permanent and instantly accessible to anybody on the web. That means if you mistakenly post something that is inappropriate, misinformed, objectionable or misguided, it will live forever on the internet, even if you attempt to delete it or remove it.

A lot of internet users have learned this lesson the hard way. Just ask high school students whose college applications have been rejected because of photos they posted from drinking parties.

Or that unlucky congressman who thought it would be a good idea to send “private” photos to inappropriate recipients, only to see their intimate images end up on newspaper front pages.

&lt;strong&gt;Keep It Clean and Family-Friendly&lt;/strong&gt;

Anytime a new technology changes the marketplace, there is a learning curve as people adjust to the new opportunities and pitfalls that the improvements offer. This is precisely what is happening today with internet marketing.

To avoid disenfranchising a portion of your existing or future customer base, it’s a good idea to always keep your emails, social media postings, or any postings anywhere completely professional and free from anything that could be considered objectionable.

Although it’s important that your postings be positive, fun and approachable, avoid using any kind of questionable language; making jokes that could be considered racist, sexist or offensive to any group of people; or even expressing controversial political or social opinions.

&lt;strong&gt;Act Like a True Professional           &lt;/strong&gt;

What you post online – whether it is a private email, a Facebook status update, a Twitter “tweet” or a throwaway comment on somebody’s blog post – will live forever online and can always come back to haunt you.

Be professional, show restraint and avoid posting anything that could in any way get you into trouble later.

&lt;strong&gt;Take Full Advantage of Automation&lt;/strong&gt;

One of the biggest advantages of email marketing is that list generation and maintenance are usually automated.

Your autoresponder program will take care of capturing the email addresses of people who respond to your inquiries, compiling those addresses in any combination of email lists you require.

And your autoresponder will send out targeted emails to every address on each of the lists, without your ever having to “touch” any of those addresses by manually inputting it or altering it in any way. This cuts down on emails being sent to the wrong address or people receiving your marketing materials when they don’t want them.

&lt;strong&gt;Give Customers an ‘Out’&lt;/strong&gt;

But some maintenance to keep your list timely and accurate is still required from you. In order to maintain good customer relations, you should always offer an “opt-out” box on any email that you send out.

This option asks the customer if they would like to stop receiving emails and promotions from you. It has the dual benefit of making your customer think you care about what they want and cleaning up your email list by removing people who aren’t interested in your products.

If customers ask you to stop sending them your emails, you need to comply with their wishes. If you don’t, there is a good possibility they will report you to your internet provider or web master and your account can be suspended or even banned, putting you out of commission, if only temporarily. It’s also simply good business.

Another way to keep your list up to date is to stop sending emails to recipients if they fail to respond or even open one of your emails after several attempts. In most cases, your autoresponder program will be able to keep track of this and you can determine the number of attempts prior to terminating the address automatically.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my &lt;a href=”http://mttbsystem.com/letter”&gt;done-for-you system&lt;/a&gt;.

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