This video lets the viewer go deeper into the nitty gritty of creating the Facebook advertisement. The 3 elements the viewer can manipulate are: image, title and ad text. It then goes on to the details of what should and should not be included in the ad. This video also advises testing both the CPC and the CPM models for what best meets the business objectives.
Facebook, 3 elements, image, attention-getting, specific size, auto-resize, readable text, clear call to action, brand name, informative, simple, budget, testing, different strategies, CPC or CPM, CTR